Your Personal Branding in 2020

May 8, 2020

Tips and Templates to Overhaul Your Personal Branding in 2020

From your personal website template and business card template to your custom font and brand logo, using personal branding templates can help set you apart from the competition and speed up your time to market.

What is Personal Branding?

Every day, whether consciously or not, we sculpt our personal brand through the choices we make. Whether it’s the words we use, the stories we tell, even the clothes we wear, the way we conduct ourselves contributes to people’s perceptions of us. The same is true when it comes to the way we present ourselves online.

Why Does your Personal Brand Matter?

  • It Sets you Apart
    A strong personal brand can benefit you professionally. It doesn’t matter which industry you’re working in, having a considered personal brand can help you stand out.
  • It Builds Trust
    A staggering 92% of global consumers say they trust earned media, such as word of mouth and recommendations from people, over brands. Ultimately, building a strong personal brand can be a powerful tool and add weight to any story you’re trying to tell.
  • First Impressions Count
    It takes just 7 seconds to make a first impression. It’s not long, but it’s lightyears when you compare it to the 50 milliseconds you have to make an impression online. When time is against you, a strong personal brand can help you catch—and maintain—people’s attention.

Where to Start with Personal Branding

Getting your personal branding right is important, so make sure you follow these 3 points for success.

  • Research Your Audience
    Which customers are you aiming to attract? Corporate clients? Fashion lovers? Sport fanatics? Aligning your personal branding with your audience is a good place to start.
  • Be Consistent
    In a world where so many content platforms are at your disposal, consistency can help to build trust and show people who you are.
  • Be Yourself
    Not only is it the right thing to do (and will be easier to stick to!), authenticity is increasingly essential in winning business. 90% of consumers say authenticity is important.

How to Design a Personal Brand

There are loads of tools at your disposal when it comes to designing a quality personal brand. With a subscription to Envato Elements, you can download as many templates as you like before customizing them to tell your unique story.

Check out our list of 7 steps to take your branding to the next level.

01. Select a Font

Your font helps to show people your personality so pick one carefully! Make sure it’s easy to read and works well across multiple platforms.

Simplicity is often the best answer, especially when it comes to fonts. It’s sans serif which gives it a fresh, modern feel and aids legibility.
This is another beautiful custom font template perfect for personal branding. More traditional in style, it comes with regular, light, smooth, and bold font options so you can mix up the selection based on the text you’re writing and its location.

02. Design a Logo

Creating a personal brand logo might sound time consuming and costly, but you can find through thousands of logo templates before customizing one to make it your own. 

This personal logo template has a handmade feel. The kit comes with fonts and icons that all complement the logo while working together as a complete brand. If you’re after a different personal brand logo, the kit comes with 18 designs so you can pick your favorite.

03. Invest in a Social Media Brand Kit

You don’t have to be a designer to create high quality social media assets. Instead, you can download templates that follow a theme and edit them with relevant information.

This contemporary pack will quickly breathe new life into your social networks! The combination of pops of color against imagery is eye-catching and fresh, plus it’s easy to change the color, text, and images within Photoshop.

04. Create a Personal Branding Hero Header

This can serve a variety of purposes, including for your website as well as any presentations or even client pitches or job interviews.

This header not only looks sophisticated, it’s the perfect way to share key details with people. Like the Brand Social Media Kit, it allows for blocks of color against photography—an eye-catching tactic.

05. Pick a Web Template

You don’t need reams of content to set up your own website. It can simply be a useful place to include a write-up of your work or beliefs, as well as your contact details.

Sometimes less is more and the simplicity of this personal website template is one of its greatest strengths. You can easily add your portfolio and contact details and away you go! It’s responsive too so will work well across all devices.

06. Choose a Business Card Template

Ensure you don’t miss out on making valuable business contacts by designing your own business card. It’s a simple process sure to make a long-term impact.

Elegant and stylish, this template is an ideal option especially if you work in the fashion, photography, or lifestyle industries. It’s easily editable in Photoshop so you can add an image that best represents you.

Similar in style to the previous example, this Business Card template is sleek and modern, with plenty of space to provide all the relevant contact info. It uses the Source Sans Pro font which is free to download.

07. Download a Presentation Template

Whether to pitch for new business, share ideas, or even do an interview, a presentation template is a key part of establishing your personal brand.

Minimal in design but brimming with style, the MAON template is highly visual and will help you tell your story in an aesthetically pleasing way. It is fully editable in Google Slides and comes with more than 70 slide templates.

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